From our founder,

Why is "fraîche care" a must-have?

The adventure of “fraîche care” actually began with my need for it.

When my hair got burned during the coloring process 6 years ago,

I wanted to take care of my hair naturally.

Although I tried many products during this process, I had a hard time finding a natural product.

It was at this time that I discovered the power of oils!

My mixture, which started with one or two oils at first, has progressed over time.

I added and removed different oils.

I have experimented with a variety of oils and tested their effects on my hair.

After 6 years of continuous research, “fraîche care” was born.

I can say that I spent the last two years perfecting the formula.

Oiling to suit all hair types

we minimized it and of course we benefited from the effect of oils

We worked for months to achieve hair that smells great.

The oils we use are cold-pressed.

It is obtained without losing its properties and nutritional value.

Although the most important thing is the content,

everyone should carry it with them and keep it on their dressing table

I wanted to design a bottle that he would enjoy.

The bottle was inspired by my favorite city

I bought it from the magnificent gate of the “Petit Palais” in Paris.

I wanted a simple, elegant and timeless bottle with my favorite colors.

In addition, our bottle is handmade and produced from recyclable glass.

Finally, my dream was to have a brand that respects nature and animals.

“fraîche care” Vegan, does not test on animals,

silicone-free, paraben-free and sulfate-free.

I hope you like “fraîche care” as much as I do.

With love,

Merve GORGÖZ